商業(yè)策劃書，也稱作商業(yè)計(jì)劃書。是指為一個(gè)商業(yè)發(fā)展計(jì)劃而做的書面文件。一般商業(yè)策劃書都是以投資人或相關(guān)利益載體為目標(biāo)閱讀者，從而說(shuō)服他們進(jìn)行投資或合作。
The first chapter is the basic situation of the company
One, the item company and Associate Company
In two, the organizational structure of the company
Three, company management layer
Four, the history of financial operations
In five, history of management and marketing
In six, the company location
In seven, the company development strategy
In eight, the company internal control management
The second chapter introduces the project product
One, product / service description ( classification, name, specifications, models, yield, price etc. )
Two, product characteristics
Three, product trademark registration
Four, product replacement cycle
Five, product standard
In six, the production of raw materials
Seven, product processing technology
In eight, the main production line equipment
Nine, the core production equipment
Ten, research and development
1 developing \ / product to be developed.
The company has 2 research and development achievements and advanced technology
3 R & D plan and schedule
4 strategies of intellectual property
5 company's existing technology development resources and technical reserves
6 intangible assets ( trademark intellectual property patent)
In eleven, the product after sale service network and user technical support
In twelve, the geographic location of the project and background
In thirteen, the project construction scheme
Chapter third project industry and market analysis
One, industry ( industry development history and trend of the industry, which changes to the product profit, profit impact is bigger, to enter the industry technology
Barriers, trade barriers. Policy constraints, industry market analysis and forecasting )
Two, product raw material market analysis
In three, the target area product supply and demand (the target market analysis )
Four, product market supply situation analysis
Five, product market demand situation analysis
Six, product market equilibrium analysis
Seven, product sales channel analysis
Eight, competition situation and analysis
The 1 competitors
In 2 the company and the industry the five major competitive comparison
Nine, access to industry and policy environment analysis
Ten, product market is forecasted
Chapter fourth project product development strategy and marketing plan
One, project execution strategy
In two, project cooperation scheme
In three, the company development strategy
Four, the market rapid response system ( IIS ) construction
Five, enterprise safety management system ( SHE ) construction
Six, product sale cost and sale price basis for
Seven, product marketing strategy
1 in the establishment of sales network, sales channels, established agents, distributors of strategy and Implementation
2 in the advertisement promotion strategy and Implementation
3 in the product sales price strategy and Implementation
4 in the establishment of good sales team 's strategy and Implementation
Seven, product sales agent system
Eight, product sales plan
Nine, products after sale service strategy and Implementation
登尼特（江西）有限公司成立于2011年4月。公司注冊(cè)資本300萬(wàn)。擁有一支高標(biāo)準(zhǔn)文案策劃團(tuán)隊(duì)。擅長(zhǎng)給項(xiàng)目人和投資商撰寫各類商業(yè)計(jì)劃書、可行性研究報(bào)告、項(xiàng)目計(jì)劃書、各類項(xiàng)目簡(jiǎn)報(bào)等高標(biāo)準(zhǔn)、高質(zhì)量、高水平的文案撰寫及咨詢服務(wù)。南昌登尼特公司文案策劃團(tuán)隊(duì)在南昌擁有豐富的撰寫各類商業(yè)報(bào)告書和可行性研究報(bào)告的經(jīng)驗(yàn)。超值的服務(wù)和良好的口碑，始終處與業(yè)內(nèi)領(lǐng)先地位。
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